Levi Strauss & Co.

Levi Strauss & Co.

Industry
Fashion
Use Case
ProcurementSupply ChainOperationsAnalyticsSustainability
Technology
Big Data
Date
June 24, 2024

AI Empowers Levi Strauss Transforming Fashion Supply Chain

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Levi Strauss & Co., the iconic denim pioneer, is boldly embracing artificial intelligence to revolutionize its supply chain operations. By forging a strategic partnership with o9 Solutions, a leader in AI-powered supply chain analytics, LS&Co. is transforming its fabric procurement process and dramatically boosting operational efficiency. This cutting-edge AI integration is reshaping LS&Co.'s entire supply chain ecosystem, driving unprecedented transparency and optimizing resource allocation. Through this innovative approach, Levi Strauss & Co. is not only reinforcing its market leadership but also paving the way for sustainable growth in the competitive fashion landscape. This AI-driven transformation underscores LS&Co.'s unwavering commitment to harnessing advanced technologies, ensuring the brand remains at the forefront of innovation in the apparel industry.

Executive Summary

  • LS&Co.'s implementation of AI has dramatically reduced lead times and enhanced real-time data visibility throughout its supply chain, significantly improving operational efficiency.
  • The company has achieved remarkable reductions in material liabilities and optimized its supply chain network through AI, resulting in substantial cost savings and time efficiencies.
  • AI-driven innovations at LS&Co. have played a crucial role in advancing sustainable manufacturing practices, particularly in minimizing the environmental impact of denim production.

Problem

Levi Strauss & Co. (LS&Co.) faced the challenge of modernizing its supply chain management to meet the demands of a rapidly evolving retail landscape. The company recognized the need for a more agile, responsive, and data-driven approach to supply chain operations. To address this, LS&Co. partnered with o9 Solutions to develop an advanced enterprise planning system powered by AI. The primary goals were to significantly reduce lead times, optimize resource allocation, and create a real-time view of the entire supply chain. This ambitious project required the development of a new data infrastructure capable of supporting live visibility across their complex global supply network.

Solution

LS&Co.'s implementation strategy was comprehensive and multifaceted. The company collaborated closely with o9 Solutions to design and deploy an AI-powered supply chain planning system. Central to this effort was the creation of a robust data infrastructure by LS&Co.'s IT team, enabling real-time visibility and communication across the supply chain. This new system, described as an "open marketplace," provides a live view of LS&Co.'s entire supply chain, allowing the company to instantly identify which suppliers have necessary materials on hand.

The implementation process began with the launch of three key system modules: Tops/Bottoms Agility Modeling, Raw Materials Planning, and MRP-driven Agility. These initial modules formed the foundation of the new system, with plans to introduce five additional modules in subsequent phases. This innovative platform enables LS&Co. to match supply to demand in real-time, down to the component level, and significantly simplifies the reorder process, enhancing overall supply chain agility.

Impact

The integration of AI into LS&Co.'s supply chain has yielded remarkable results. The new system's ability to rapidly assign orders has led to substantial reductions in lead times, a critical factor in the fast-paced fashion industry. Improved processes have generated significant cost savings and enhanced margin protection, directly impacting the company's bottom line.

One of the most notable impacts has been the reduction in liabilities related to both fabric and sundries, optimizing inventory management and reducing waste. The enhanced transparency and real-time data visibility provided by the AI system have optimized LS&Co.'s entire supply chain network, leading to more efficient operations and strategic benefits. This holistic improvement in supply chain management has positioned LS&Co. to respond more effectively to market demands and consumer trends.

Change Management

The implementation of AI in LS&Co.'s supply chain was not without its challenges. Developing a seamless data infrastructure to support real-time visibility across a global supply network was a complex undertaking that required significant IT resources and expertise. The shift to an AI-driven system necessitated a substantial cultural and operational transformation within the company, requiring buy-in and adaptation at all levels of the organization.

Ensuring that all suppliers were equipped to interact with the new system presented another significant challenge, requiring extensive coordination, training, and collaboration across LS&Co.'s diverse supplier network. Despite these hurdles, LS&Co. successfully navigated the implementation process, laying a solid foundation for future advancements in AI-driven supply chain management.

Roadmap

LS&Co.'s future plans for its AI-powered supply chain are ambitious and far-reaching. The company aims to expand the platform by integrating more suppliers and extending the system's capabilities throughout the supply chain. This expansion will further enhance the real-time visibility and responsiveness of their global operations.

Looking ahead, LS&Co. intends to continue leveraging AI to drive improvements in supply chain efficiency, sustainability, and customer experience. Future innovations may include more advanced predictive analytics to anticipate market trends and consumer preferences, enabling the company to stay ahead of fashion trends and optimize production accordingly.

The company also plans to explore AI applications in sustainable manufacturing, building on its existing efforts to reduce the environmental impact of denim production. By combining AI-driven insights with sustainable practices, LS&Co. aims to set new industry standards for responsible and efficient manufacturing.

As LS&Co. continues to refine and expand its AI capabilities, the company is well-positioned to maintain its leadership in the apparel industry, driving continuous improvement in both operational efficiency and strategic decision-making.

Publications:

LS&CO. USES AI-POWERED OPEN MARKETPLACE TO SOURCE FABRICS

How Levi’s stitched AI into its iconic jeans