Samsung

Samsung

Industry
Consumer Electronics
Use Case
OperationsCode Automation
Technology
GPTGenerative AINLP
Date

AI Propels Samsung Innovation Strategy

image

Background

Samsung boldly embraces artificial intelligence to drive innovation across its diverse business portfolio. This South Korean tech giant strategically integrates AI into every facet of its operations, from corporate solutions developed by Samsung SDS to cutting-edge research led by renowned AI scholars like Sebastian Seung. Samsung's commitment to AI innovation intensified following a security incident involving ChatGPT, prompting the company to explore developing its own proprietary generative AI tool. This pivotal decision underscores Samsung's determination to harness AI's full potential while maintaining data security. By investing heavily in AI capabilities, Samsung not only enhances its product offerings but also positions itself at the forefront of technological advancement. This comprehensive AI strategy demonstrates Samsung's vision for a future where AI drives unprecedented innovation and efficiency across all its business verticals.

Executive Summary

  • Samsung SDS is leading the AI revolution in business productivity with the launch of cutting-edge generative AI services, positioning itself at the forefront of enterprise AI solutions.
  • The company's innovative offerings, Brity Copilot and FabriX, are set to transform intellectual task automation and seamlessly integrate AI with cloud systems, marking a new era in business efficiency.
  • Samsung's ambitious development of an in-house generative AI tool demonstrates its commitment to providing tailored, proprietary solutions that rival industry standards like ChatGPT.
  • The strategic collaboration between Samsung Foundry and Groq to introduce the next-generation Language Processor Unit (LPU) signifies Samsung's dedication to pushing the boundaries of AI acceleration technology.
  • Through these bold initiatives, Samsung is not just adapting to the AI landscape – it's actively shaping the future of enterprise AI, setting new benchmarks for innovation and efficiency in the tech industry.

Problem

Samsung is boldly embracing AI with a comprehensive, visionary approach that transcends traditional boundaries. Rather than narrowly focusing on a single aspect, the tech giant is revolutionizing both corporate productivity and product innovation through AI. Sebastian Seung's groundbreaking concept of the "Personal AI Revolution" perfectly aligns with Samsung's conviction that AI will be as transformative as the internet and mobile phones, positioning the company at the forefront of this technological paradigm shift.

Solution

Samsung has decisively actualized its AI vision through multiple groundbreaking initiatives. Samsung SDS unveiled Brity Copilot, a game-changing tool that automates intellectual tasks across common business systems, and FabriX, an innovative platform ingeniously merging generative AI with cloud systems. In a bold move to address security concerns surrounding ChatGPT, Samsung proactively initiated development of its own in-house generative AI tool, potentially collaborating with industry leader Naver Corp. On the hardware front, Samsung's strategic partnership with Groq aims to introduce a next-generation LPU to the AI acceleration market, solidifying its position as a pioneer in AI technology.

Impact

Samsung's ambitious foray into AI has yielded remarkable results. In-house testing revealed extraordinary improvements: developers' speed increased by 30%, time spent creating business documents plummeted by 75%, and the automation rate for customer request processing skyrocketed. These impressive outcomes unequivocally demonstrate AI's tangible impact on enhancing productivity, setting new industry benchmarks.

Change Management

Samsung fearlessly tackled the challenges inherent in AI adoption, most notably addressing a security breach incident where employees inadvertently compromised sensitive code through inappropriate use of ChatGPT. This incident underscored the critical importance of implementing robust, secure, and proprietary AI systems, especially for a global powerhouse like Samsung. The company's swift and decisive response highlights its commitment to responsible AI integration.

Roadmap

Samsung's journey in AI continues with unwavering ambition and clear vision. The impending unveiling of its in-house generative AI tool at Real Summit 2023, coupled with the imminent beta testing of advanced features like coding support, signals Samsung's relentless pursuit of AI excellence. Furthermore, the collaboration with Groq to introduce the next-gen LPU demonstrates Samsung's commitment to dominating the AI hardware market, cementing its position as a trailblazer in the global AI landscape.

Publications:

Samsung Foundry to Help Groq Bring Next-gen LPU to AI Acceleration Market

Samsung’s ChatGPT-like generative AI is almost ready for demos

Samsung urged to secure lead in AI revolution

Samsung SDS unveils generative AI model for corporate clients

Samsung Announces Global Launch of Samsung Food, an AI-Powered, Personalized Food and Recipe Service